CALCULATOR

What should you spend on marketing?

Built for NZ trades and construction. Three questions.

Roughly what your business turns over in a year.
$
For every $100 of work, what's left after materials and labour, before office and overheads? Most trades sit around $20.
$
Pick the one that fits best.
~5%
~7.5%
8-12%
Industry guide: marketing as a share of revenue
Why this calculator is different

Most marketing budgets are built for big corporates and just take a flat percentage of revenue. That can mislead SME businesses, a high-turnover job on thin margins leaves less to invest than a smaller job with healthy margins. So behind the scenes this works out what your business can actually afford, not just what it turns over. The result is a number tuned to a trades SME, not a corporate spreadsheet.

Your marketing should be around
$0
per month
See what that buys, view the price sheet →

A guide based on NZ trades benchmarks, not financial advice. Your right number depends on your goals.

RISEN